Press - Media Kit

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Table of Contents

  1. Bios (short and long)
  2. Photos
  3. Reviews & awards
  4. Fun facts
  5. Relevancy
  6. Fan resources
  7. Press contact details
  8. Sample interview questions
  9. Social media & videos
  10. Press release
  11. Downloadable version

Short bio

Eric James lives in the south of England, with his beautiful family. He’s a children’s author, word tickler and champion asparagus thrower. His first book out now. Full details here:

Additional bio info

As penance for what clearly must have been a very wicked past life, Eric spent 12 years as a programmer before a well-timed midlife crisis caused him to quit his job and move to southern Thailand with his partner and their 10 month old son. Shortly after the tsunami scare of 2012, they moved north to Chiang Mai, where Eric resolved become a published author. He has never looked back.




Children love to read about the world they know, and to be part of the story. "A Halloween Scare" and "Santa's Sleigh" achieve both of these things, with hundreds of variations, each set in a different location. Bespoke artwork and the mention of local place names involve the child. Each Halloween book also contains two completely bespoke verses. The text is gender neutral.

Fun facts

  • The first version of "A Halloween Scare" was 14 verses long and was written on Eric's iPhone while he was wandering around town. The final version ended up being 21 verses long and features a completely different ending.
  • The original "Halloween Scare" ending had the child witnessing a sight far more scary than the monsters outside - their father in their living room, dancing to music from the 80s ... in his underpants! The following rhyming couplet was snuck in to a later submission as a joke: "I opened the door to a noise which was ghastly. The hideous, horrible sounds of Rick Astley" - it was Eric's version of a RickRoll.
  • Eric's son Max was named after his first book, not the other way around (sorry, there are currently no plans to give Max a little brother).
  • Eric was asked to re-write the board book, "My First Santa", using only half the text of the original story, while making it fit with images that had already been drawn. He went with a "presents for animals" theme after listing various properties of presents (weight, height, size, feel) and realising that "squishy" rhymed with "fishy".

Sample interview questions

Q: You've written over80 location-specific verses for "Halloween Scare". Which book features your favourite verses and why?

A: My favourite book overall is "A Halloween scare in Kentucky". I knew I wanted to write about a chicken, but found it difficult to write something which was both funny and resulted in amusing imagery for the reader. I'm very happy with the resulting verses and I've grown quite fond of that plucky chicken:

A giant red chicken arrived in Kentucky.
You knew from his walk he was fearless and plucky.
He strode down the street and was heard to be gloating,
"You'll never get me in a crispy crumb coating!"

But fate can be fickle and life can be cruel.
He ran into wizards engaged in a duel.
He wanted to run but had nowhere to hide.
A magic-bolt struck him, and now he's deep fried.

I really like the bespoke verses in the Scotland & Ireland books too, but those will only ever see the light of day if the series is successful in the U.K.

Q: How did the opportunity to write your first book come about?

A: When we returned from Thailand I resolved to self-publish my first book, Max's Little Brother, which is a tale of sibling rivalry. I never considered trying to get it traditionally published - I was interested in learning about crowd-funding and the world of self-publishing.  So I tried my hand at doing a Kickstarter project. I didn't manage to hit my funding target but my book was put in front of a publishing company, and after showing them several other rhymes (one of which was all about monsters) I was asked if I could write a rhyme based around Halloween. I had the first, almost complete version on their desk before the end of that day.

Fan resources

We're sure you'll want to use your own words to endorse the book, but most importantly, we would like to ask that you include a link to and mention the benefits of joining the mailing list because that's the kind of action which will help to build a fan base and lead to the possibility of more books from Eric in the future! Benefits *currently include behind-the-scenes info and the chance of winning free signed copies of the book (*subject to change).

Reviews & awards

If you would like your review to appear here, please contact us.
Please also see the reviews page.

Press contact details

Please direct all press enquiries and bookings to  or Alternatively you can contact us by phone: 07834 633783

Social media & videos

Facebook | Twitter | Pinterest | Youtube

For Twitter and Facebook you can use the following suggested tags: #halloweenscare #ericjamesauthor, #mlb, #maxslittlebrother, #SSIOIW (Santa's Sleigh).

Press release

No press release as yet.

Downloadable version

No downloadable version as yet.